BLANCHIR SUPERIOR

BLANCHIR SUPERIOR DICTIONARY

■blanchir［blɑ̃ʃi r］blanchir: The verb form of the French word blanc, which means white.

■superior［sʊpí(ə)riɚ］superior: English word meaning excellent or outstanding.

Born in 1989, the BLANCHIR SUPERIOR brand turns 23 this year. Just as the name says, this brightening brand is committed to superior whitening. Notice the way BLANCHIR SUPERIOR fights dark spots. BLANCHIR has evolved as a comprehensive brightening skincare brand that fights against dark spots by working to control melanin formation. Backing up this effort is Kanebo's cutting-edge brightening science. Oriental botanicals (moisturizers) provide further support, creating skin that women are truly satisfied with. Find the perfect answer for your skin with BLANCHIR.Fights against dark spot formation.BLANCHIR SUPERIOR

Active Ingredients

Rhododenol【Kanebo’s original active brightening ingredient】

Kanebo has discovered that a natural substance known as 4HPB※ found in the bark of the white birch (Betulaceae family) is effective at controlling melanin formation. 4HPB was developed by Kanebo as an original brightening ingredient. By inhibiting the activation of tyrosinase, which is the cause of melanin formation,spots and freckles are effectively prevented.※Rhododenol:(4-(4-hydroxyphenyl)-2-butanol)

Magnolignan【Kanebo’s original active brightening ingredient】

Using natural ingredients widely found in koboku, the bark of the oriental botanical Magnolia Obovata, as the development model, Kanebo Cosmetics spent many years researching and developing this new active brightening ingredient. Inhibits the formation of melanin at an early stage by controlling the maturation of tyrosinase to prevent spots and freckles.Magnolignan: (5,5’-dipropyl-biphenyl-2,2’-diol)

Bisamin【Kanebo's original active ingredient】

A type of amino acid.This Kanebo-exclusive technology has registered as a quasi-drug ingredient for treatment of rough skin. By controlling the balance of adherence with the stratum corneum, rough skin is treated and uneven texture is smoothed, leading to bright translucency. Also, skin is conditioned to a healthy state, making it easier for skin to excrete old keratin containing melanin.Bisamin: (Gamma-amino-beta-hydroxybutyric acid)

Oriental Botanical Ingredients (Moisturizing)

Kakyoku

The dark red fruit is also called sekiyoshi and has been valued since ancient times for its health-enhancing properties. It was also reputed that its ability to deliver beautiful skin made it a favorite of Princess Yang Kwei Fei.

GABHAKUSAI

Extract of the root of Koyo GANHAKUSAI, a plant that grows in cold climates such as the Himalayan region. Moisturizes and protects skin from UV-induced skin damage.GANHAKUSAI: Koyo GANHAKUSAI (Bergenia crassifolia root extract)

Super Elder

An extract from the flower of the elder, a bush widely distributed throughout west Asia. Super Elder is produced by using the Active Concentration Method.

Wheat Germ

Often used as a health supplement because it contains many important nutrients needed to produce the buds on wheat.Provides moisture to the skin, preventing dryness.

Citrus Aurantium

Extract of the coat of the Citrus Aurantium fruit. Hydrates and pampers to deliver healthy skin.

Magnolia Obovata

Extract of the Magnolia Obovata bark moisturizes and smoothes skin.

Adlay

Botanical extracted from the adlay plant. Adds moisture to prevent rough skin.Adlay: Extract of Coix lacryma-jobi

Apricot Extract

An extract from apricot fruit. Maintains the health of the stratum corneum, leading to skin with a smoother texture.